I or We?

Should you write as I or We on your website? Personally I believe that your copywriting should accurately reflect your business, so if your business is a two or more people, using ‘we’ is fine. However if you run the business alone and the client will be working directly with you, I always think that referring to yourself as ‘I’ is much better. Especially if you work in the wedding industry, where a more personal approach is often desired by clients.