Landing Pages for Wedding and Event Businesses

Landing Pages – what are they and does your wedding or event business need them?

A landing page is simply a website page that a visitor ‘lands’ on.

Unlike a Homepage or About Page which can contain as much information as you like, a Landing Page should be kept short and sweet with specific information for a specific action – usually with the aim of converting a visitor to a subscriber.​

I or We?

Should you write as I or We on your website? Personally I believe that your copywriting should accurately reflect your business, so if your business is a two or more people, using ‘we’ is fine. However if you run the business alone and the client will be working directly with you, I always think that referring to yourself as ‘I’ is much better. Especially if you work in the wedding industry, where a more personal approach is often desired by clients.

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