Are you ready to stop winging your website?

The easy way to create a WordPress website that sells your skills, serves your clients & saves you time from figuring it all out alone.

I know what its like...

To feel overwhelmed by endless website options. 

To spend ages trying to understand how to design and edit a website, to the point of wanting to give up.

To be stuck on what content to include and what words to use on your website.

To cringe a little when you send a prospective client the link to your website, because you know it could be better.


To apologise and say, ‘sorry I don’t have a website yet’, when a potential client asks for the link.

There are SO many plates to spin as a small business owner, building your own website from scratch can feel like one thing too many.​

I've taken the long route learning to create WordPress websites ...

I thought I could do a good job building a website myself for my first business with Wix. It was ok.

I thought I could do a better job building a website for my second business with Wix. It wasn’t much better.

I realised I needed something quicker, something slicker and something more professional. So I hired a WordPress designer to create a website, for me to then update and edit.

I was really impressed with the website design, but I was still struggling… I’d just guessed which pages I needed, I’d written some generic copy stripped of all emotion and I didn’t really know what I wanted my potential clients to do once they landed on the homepage.

It was a good looking website, but it was a lot of guesswork with no strategy behind it.

Plus I didn’t fully understand how to edit or use it (yet!). 

Hello huge learning curve!

So I set about learning how to build WordPress websites myself, the do’s and don’t’s of page structure and how to write engaging copy for a small business.

Welcome to

The Website & Words Edit

The easy way to create a WordPress website that sells your skills, serves your clients & saves you time from figuring it all out alone.

For small business owners and freelancers who want to upgrade their online presence and stand out from the crowd.

A step by step program, helping you to:

Create a website you feel proud sending to potential clients

Overcome your overwhelm and take this next step in your business

Save time and stress by being guided through the design process

Showcase your work in one place, without complete reliance on social media

Ditch that writers block and utilise the power of copywriting throughout your site

Understand how to use your website as a marketing tool

Feel confident updating your website as your business evolves

This isn’t just about making a website that looks good – although that is part of it!

It’s about creating an online home for your business with solid foundations, that is easy for both you and your clients to use.

Clover & Bramble Website Design

Week One

Planning your website

Week two

Let's Get Started Call

Week three

Copy | Content | Legal Stuff

Weeks four -> seven

Creating your website

Week eight

Mobile Optimisation

Week nine

Launch and go live!

The Details


Help me to help you homework

Before we get stuck into the design, we need to know who we are designing for.

Who are your clients? What do they need to see? What action do you want them to take?


Let’s Get Started Call

We talk through your ‘homework’.

Sometimes it can be helpful to talk through your ideas, and I will feedback any suggestions you can make to get the most out of your website design.


Copy | Content | Legal Stuff

Everyone wants a smooth & streamlined backend. I set up your WordPress site with:

An editable template | Copywriting prompts throughout | Fonts and colours as agreed in our Let’s Get Started Call 


Creating your website

Working through your website page by page.

This is your time to turn your words and content into a cohesive design. Yay!


But does it work on Mobile?

The template you have been working on should automatically adapt to mobile view.

However, it is always worth putting aside an hour or two to check how your website looks on your mobile and make adjustments if needed!


Launch and go live

You will have a video training and step by step guide to getting your website live online!

And of course if you get stuck, you can ask me for help during one of the weekly support calls.


Step by step guide to planning your Website & Words

A strategically designed website needs a plan, I guide you through making yours.

60 minute 1-2-1 call to discuss your website needs

Finalise your website plan with me. Plus an opportunity for feedback and questions.

Website set up, template & branding installation done for you

The most technically challenging part of WordPress done for you. 

Workbooks & trainings to help you create your content & copy

Resources to help you write your copy, create a cohesive brand and put it into a website friendly format.

Manageable modules to help you create your website pages

Each page design is broken down into a short training showing you how to use the template and create the website your business deserves.

Design access to my favourite software

Personalise your website template with an easy to use drag and drop editor. No coding needed!

The ability to update your own website

No waiting on a designer or paying by the hour for edits you have learned to make yourself!

Weekly group support calls

Advice, accountability and the opportunity for Q&A every week as you work your way through the modules.


VALUE: £1396


VALUE: £1396

That's not all! To help you get the most out of this program you also get...


Let me host you!

1 year of website hosting. After 12 months you have the option to continue hosting with me, or move your website to a different host.



SEO Basics +
Blogging for Beginners

This 60 minute training explains how you can use words to boost your website and promote your business.

No visual branding
no problem

A guide to creating your own mood board with colours & fonts for your new website.



Weekly Group
Support calls

No need to go it alone! Dial in and ask me a question, get feedback on your website so far or just join me for some accountability!


Wix, Squarespace and others are useful website builders, especially if you want to DIY your website without any additional guidance.

However it is still software that you need to learn to use by yourself and without any human support guiding you through the design process. 

My first websites were built using Wix and they did the job for a while, but eventually I chose to move to WordPress to achieve a sleeker design, easier mobile optimisation, more scope for customisation and better blogging capabilities.

The Website & Words Edit is what I felt was missing when I was starting my first business 5 years ago – a DIY website option, but with added support and guidance for the technical and copywriting aspects of creating a website that worked!

If you’ve tried Wix, Squarespace or similar and have struggled to get your head around it, The Website & Words Edit is for you.

If you’ve built a DIY website using Wix, Squarespace or similar, but you want to improve your design and copy so you feel confident sending prospective clients to your website, The Website & Words Edit is for you.

If you haven’t built any website yet, and you are feeling overwhelmed with the platform options available and struggling to make a start, The Website & Words Edit is for you.

At some point investing in professional photos is a great step for your business.

However, I totally get that not everyone is at that stage to start with.

This is something we cover in your ‘Lets Get Started’ call.

There are some excellent stock image libraries we can utilise and some design tricks we can implement for any existing relevant photos you already have, even if they weren’t taken by a pro.

The beauty of understanding how to update your own website is that when you are ready to invest in professional photos, you can immediately get them in place on your site! You have complete flexibility.

Of course.

If you already have your visual branding nailed down (colour palette, fonts and logo) then you can tell me about these in our ‘Lets Get Started’ call and I will put them into your website template, ready for you to use.

My combination of small business experience, WordPress understanding and copywriting knowledge makes me different from other website designers!

I understand what it is like to be a small business owner, knowing I need a website, but feeling:

  • Overwhelmed by the options available
  • Intimidated by the technical challenges
  • Confused about what content I should include
  • Stuck between trying to do it all myself or pay for a fully bespoke website design made for me

My knowledge about websites and words is not theoretical! It comes from years of running my own small businesses that required websites, and struggling to get the guidance I needed.

I haven’t arrived at website design from a purely aesthetic place. Yes, making your website look great is important, but primarily your website should be an integral part of your business strategy. 

When I first made a Wix website, I just made it up as I went along.

When I first paid a professional to design a website for me, I still had no clue what words to use or how to structure the website pages to best fit my business. So the website looked amazing, but half the content I’d sent over to include was irrelevant (and off-putting to potential clients).

I spent time learning about website copywriting, I spent time learning to use WordPress myself and I then slowly began implementing what I had learned for my own small businesses and then others.

I know where you are, because I have been there myself.

Entirely up to you!

The Website & Words Edit is for small business owners who either:

a) Don’t have the budget for a fully designed website to be made for them


b) Want to learn how to use WordPress and write copy for their website, so they feel confident updating, editing and using it in the future.

If you are looking for a quicker project turnaround, a fully bespoke design and to not spend time learning about WordPress and content yourself, then working with me 1-2-1 might be a good fit for you. You can find out more about my 1-2-1 package here.

However, if you are stuck between doing it totally by yourself or paying a professional, The Website & Words Edit is the perfect solution to your dilemma!

If you do not have your visual branding nailed down, don’t worry.

I am not a graphic designer, however I can show you how to create your own cohesive colour palette and choose commercial fonts that suit your style.

We can discuss this in your ‘Lets Get Started’ call and you will have access to my video bonus: No visual branding no problem – A guide to creating your own mood board with colours & fonts for your new website.

I don’t want to trick you into thinking The Website & Words Edit is a quick fix, it’s not!

It’s a 9 week guided program which will involve some dedicated time from you… however it will take a lot less time than you figuring it alone!


A lot of people panic that they are going to have to become expert coders to use WordPress, this is not the case!

I use WordPress + a powerful WordPress page builder that allows you to edit the templates using drag and drop. You can see the changes you make as you go, and there is no coding needed. Phew!

Sure thing you do!

I have ongoing packages available to support your website after the 9 week program, but you don’t have to sign up to one and your website will still be 100% yours. I won’t be holding it hostage, and neither will anyone else!

Is this right for you?

If you are stuck between making a website completely by yourself, or investing in a professional design,

The Website & Words Edit is the perfect solution to your dilemma!

You don’t have to be a tech expert.

You don’t need to be a content or copywriting expert.

Rather than spend ages researching endless website options, or working out how to use WordPress from scratch, or staring at a blank page trying to find the right words …  you can follow my step by step program to create a website without the overwhelm.

Helose Rose Website Design