WORDS
I or We?
Should you write as I or We on your website? Personally I believe that your copywriting should accurately reflect your business, so if your business is a two or more people, using ‘we’ is fine. However if you run the business alone and the client will be working directly with you, I always think that referring to yourself as ‘I’ is much better. Especially if you work in the wedding industry, where a more personal approach is often desired by clients.
Five common website mistakes (that are easy to avoid)
Mistakes happen, especially in the wedding and events industry (we all know how hectic things get behind the scenes), however easy to avoid mistakes on a website are not cool. Whether it is a website made using a DIY builder or a website created by a paid professional, these are the common errors I spot.
Treating your website like a brick-and-mortar shop
A well designed website is a must for any business in the wedding or events industry and can be an opportunity to provide excellent customer service. Let’s imagine your website is a shop, the way you provide good customer service in real life is similar to how you provide it on your website.
Why your wedding or events business needs a (good) website
There are some businesses that can get away with having a lacklustre website, but for those in the wedding and events industry this is not a long term option.
Planning your website
When you first think about planning your new WordPress website (or revamping your existing one), what do you think about first? Colours, font, layout… These
Pricing your small business services
Pricing your small business services Okay, I’m going to caveat this by saying I am not a pricing or mindset expert. What I have is
Does your business need a website?
As a website designer you might assume I think every business needs a website, I don’t.
What I do think is that most businesses need a website, and almost all business owners will benefit from a well designed and automated online home.
A day in the life of a small business owner
I help small business owners with their websites and copywriting, I own a music studio and I run a party band agency. The work I do is varied and my days can look quite different depending on my client commitments.
Why having a dog improves my work
Dog posts on social media are always an easy win! I’m joking, that’s not how having a dog improves my business. Although it is true!
